Stella Rosa Wines has positioned itself as a contender in the increasingly popular non-beer beverage market for college sports fans, particularly targeting the growing number of female viewers. As part of this effort, the brand has partnered with ESPN Los Angeles for a sweepstakes offering tickets to the National College Football Championship Game. This initiative not only aligns Stella Rosa Wines with college football culture but also highlights its appeal as a wine choice for fans looking for an alternative to traditional beer options.
Stella Rosa Wines’ focus on appealing to female sports enthusiasts is timely, given the rise in female viewership within college football. Studies show that 57% of women identify as sports fans, and a significant portion favor wine over beer. This shift in beverage preferences makes Stella Rosa’s portfolio, which includes wine cans and wine slushies, particularly relevant for those seeking convenience and flavor without compromising the celebratory aspect of game day.
Image Credit: Stella Rosa Wines