I thought the more interesting tidbit in the article is that they’re actually lowering the prices for their food. I don’t think I’ve really seen any restaurants do that after the pandemic price inflation.
>With the initial momentum of the pop-up and opening on the border of Prospect Heights and Park Slope, Huang says it took several years before he had time to slow down. That feeling gave way to rethinking the business: “After existing in the Brooklyn space for a year, I realized that needed to change directions,” he said. “We’re somewhere in the middle between being kind of fancier sit-down fried chicken and, you know, Popeye’s. And I think that was confusing to a lot of people, and it was confusing to us as well,” he says.
>So he reworked the branding, and now, he’s planning on bringing down the prices to match: There will now be a quarter chicken set priced at $15 (down from $18 for a two-piece set with a side), and a half chicken set at $23 (down from $27 for three pieces and two sides). “The focus is on creating great value, [which is] becoming more important given how delivery apps and cost of living make casual restaurants more and more expensive.” Fried chicken is “a food that people treat themselves to. It’s a comfort food, and it shouldn’t feel like something that is a massive expenditure,” he says.
Pedestrian2000
Lowering prices is rare, but having lived near the BK location. Visiting that place was unsustainable. I love a good fried chicken but paying $30 for 3 pieces makes you feel like a sucker. I’ll throw down money for cravings, but damn…
KeepItHeady
This is awesome!! Their chicken is really good. $30 did seem like a lot for the three pieces + 2 sides, so dropping down to $23 is definitely a welcome change.
No-Yogurtcloset2314
Their chicken covered in gold dust or something?
Jboi23
Meh let me know when they bring up the mashed potatoes with duck fat gravy or the salt fries 🍟. I love their chicken but sides lacking now kinda….except the bean salad still slaps
jmacklin1
This ish is fuego!!
Cartadimusica
Happy for Lucas but even with lowered prices, with his location and new $$, his target audience is still the young generations and not the Chinatown grannies. That area is also a bit sketchy and the space has gone through at least two businesses in the past 5 years, but I do appreciate him contributing to the Chinatown economy
Any-Advisor7067
Finally some good news
UnableFortune3335
I had their chicken once and was so disappointed. It was soooo dry. The sauce couldn’t save it. Happy that they’ve expanded though.
InflationFit4428
I used to get their chicken when they were delivery only. Somehow the prices didn’t bother me as much
wipny
That storefront is pretty invisible next to an alleyway with low foot traffic. I remember it was a pizzeria and vegan spot all within the past few years.
It’s a small space so it’ll need to survive on takeout and delivery. I think it would’ve been better if he chose a more visible bigger space right around the corner on Market St where there’s a nearby bar and other younger Western businesses.
Caddy000
Anybody remember Peking?😂😂😂
Cans_of_Fire
I don’t think it was that great. I ordered one of the fried chicken sandwiches last night (with chili and chihuahua cheese) and it wasn’t that crispy or flavorful. Also the bun was super greasy which I don’t like at all. I got a side of chicken salt fries on the side for $10 which for that price I wasn’t happy with. I don’t complain that much about prices because it’s my choice to buy an unnecessary side of deep fried potatos, but for $10, even if they reduced the portion size slightly, they should have been more expertly prepared. They may have been frozen, and while they weren’t soggy, they certainly were not well browned or the super crisp of a Belgian double or triple fry.
13 Comments
I thought the more interesting tidbit in the article is that they’re actually lowering the prices for their food. I don’t think I’ve really seen any restaurants do that after the pandemic price inflation.
>With the initial momentum of the pop-up and opening on the border of Prospect Heights and Park Slope, Huang says it took several years before he had time to slow down. That feeling gave way to rethinking the business: “After existing in the Brooklyn space for a year, I realized that needed to change directions,” he said. “We’re somewhere in the middle between being kind of fancier sit-down fried chicken and, you know, Popeye’s. And I think that was confusing to a lot of people, and it was confusing to us as well,” he says.
>So he reworked the branding, and now, he’s planning on bringing down the prices to match: There will now be a quarter chicken set priced at $15 (down from $18 for a two-piece set with a side), and a half chicken set at $23 (down from $27 for three pieces and two sides). “The focus is on creating great value, [which is] becoming more important given how delivery apps and cost of living make casual restaurants more and more expensive.” Fried chicken is “a food that people treat themselves to. It’s a comfort food, and it shouldn’t feel like something that is a massive expenditure,” he says.
Lowering prices is rare, but having lived near the BK location. Visiting that place was unsustainable. I love a good fried chicken but paying $30 for 3 pieces makes you feel like a sucker. I’ll throw down money for cravings, but damn…
This is awesome!! Their chicken is really good. $30 did seem like a lot for the three pieces + 2 sides, so dropping down to $23 is definitely a welcome change.
Their chicken covered in gold dust or something?
Meh let me know when they bring up the mashed potatoes with duck fat gravy or the salt fries 🍟. I love their chicken but sides lacking now kinda….except the bean salad still slaps
This ish is fuego!!
Happy for Lucas but even with lowered prices, with his location and new $$, his target audience is still the young generations and not the Chinatown grannies. That area is also a bit sketchy and the space has gone through at least two businesses in the past 5 years, but I do appreciate him contributing to the Chinatown economy
Finally some good news
I had their chicken once and was so disappointed. It was soooo dry. The sauce couldn’t save it. Happy that they’ve expanded though.
I used to get their chicken when they were delivery only. Somehow the prices didn’t bother me as much
That storefront is pretty invisible next to an alleyway with low foot traffic. I remember it was a pizzeria and vegan spot all within the past few years.
It’s a small space so it’ll need to survive on takeout and delivery. I think it would’ve been better if he chose a more visible bigger space right around the corner on Market St where there’s a nearby bar and other younger Western businesses.
Anybody remember Peking?😂😂😂
I don’t think it was that great. I ordered one of the fried chicken sandwiches last night (with chili and chihuahua cheese) and it wasn’t that crispy or flavorful. Also the bun was super greasy which I don’t like at all. I got a side of chicken salt fries on the side for $10 which for that price I wasn’t happy with. I don’t complain that much about prices because it’s my choice to buy an unnecessary side of deep fried potatos, but for $10, even if they reduced the portion size slightly, they should have been more expertly prepared. They may have been frozen, and while they weren’t soggy, they certainly were not well browned or the super crisp of a Belgian double or triple fry.
Disappointed.