Hey everyone, I run a coffee farm in Brazil, and lately, I’ve been considering exploring the U.S. market for our beans. Brazil is known for its coffee, but I’ve noticed that the U.S. market seems to have a different approach—lots of variety, flavored coffees, and a big focus on the “experience” of drinking coffee.
We grow high-quality beans here, and I’m trying to figure out the best way to introduce them to American coffee drinkers. I’ve come across terms like “third wave coffee,” and honestly, I’m still wrapping my head around all the different trends.
For those of you who are coffee enthusiasts or involved in the industry, I’d love to hear any advice on what U.S. consumers are looking for and how I can best position my beans.
Thanks in advance for your help!
by ImpossibleEye1724